As you have probably noticed, there has been a steep decline in the number of songs accompanied by a dance routine over the past decade. Most of the acts that have made half-arsed efforts have spent more time gurning at the camera than busting out copyable (or even discernible) moves. Even the usual stalwarts – boybands – have been slacking. It seems that ever since Celtic lords of the dance Westlife turned ‘standing up’ into an acceptable substitute for any actual choreography, routines have fallen out of fashion.

This dance drought is not only frustrating for the mp3 buying public - who are left to awkwardly sway, fist-pump and generally make idiots of themselves individually on the dance floor - but also a grave mistake on the part of the artists. Abandoning the dance goldmine means thousands of acts are missing out on revenue both now and in years to come.

Don’t believe me? Well pay attention, because here are five sure-fire reasons why it’s in our and pop acts’ interests to revive dance routines: